It may not seem that Tourism and Big Data have a lot in common, but in fact, they have more in common than you may think.
Companies don’t always understand the advantages of Machine Learning, which in turn prevents them from starting to implement it. In fact, the lack of information and understanding is the key issue. We explained the advantages of Machine Learning in our previous blog article.
Thanks to technological advances, concepts like machine learning no longer seem obscure or meaningless. This particular concept revolves around the ability of software to learn by adapting certain algorithms, usually by entering data into the system.
It is common among company owners and managers to think that the digital transformation process is completed simply by implementing an ERP system. But, this is a misconception, as that’s just the beginning. The question “And, now what?” follows logically.